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For companies today, digital marketing matters because it offers:
Multiple online marketing strategies
Cost-effective marketing solutions
Level playing field
Advanced targeting and personalization options
Accurate campaign tracking and measurement
Continuous campaign performance feedback
You can learn more about digital marketing’s benefits below:
A digital marketer develops, implements, manages, and measures an organization’s online marketing strategy and campaigns. Many online marketers specialize in different types of digital marketing, like social media, SEO, content marketing, and PPC.
Generally, digital marketers aim to accomplish their company’s overall goals, like increasing revenue, by achieving smaller goals, like improving the organization’s website traffic, social media following, and conversion rate.
In almost all cases, online marketers will measure the performance of their business’s digital marketing strategy with metrics, also called key performance indicators (KPIs), on a monthly, quarterly, and yearly basis.
Sales on online marketplace sites like Amazon and eBay account for more than half of all global web sales — a whopping $1.66 trillion.
With online marketplaces continuing to grow, you’re probably wondering, “What is the top online marketplace?” and “Is it better to sell on my website or an online marketplace?”
This all-encompassing online marketplace guide will answer all your burning questions about how and where to sell online in 2020 to get the best possible return.
- YOU REACH LARGE AUDIENCES
- YOU HAVE A DIRECT CONNECTION WITH YOUR AUDIENCE
- YOU CAN CREATE ORGANIC CONTENT
- YOU HAVE ACCESS TO PAID ADVERTISING SERVICES
- YOU BUILD YOUR BRAND
- YOU DRIVE TRAFFIC TO YOUR WEBSITE
- YOU CAN EVALUATE YOUR PERFORMANCE
- YOU CAN JOIN SOCIAL MEDIA NETWORKS FOR FREE
- YOU CAN CREATE VIRAL CONTENT
- YOU CAN UNCOVER VALUABLE INSIGHTS
- YOU CAN RECEIVE NEGATIVE FEEDBACK
- YOU OPEN UP THE POTENTIAL FOR EMBARRASSMENT
- YOU MUST SPEND A LOT OF TIME ON YOUR CAMPAIGNS
- YOU HAVE TO WAIT TO SEE RESULTS